Personal Data & Cookies Policy

We are committed to safeguarding the privacy of our website visitors. This policy sets out how we will treat your personal information.

The following information applies to the processing of personal data. Personal data are defined as any information related to an identified or identifiable natural person. Such data may be any information provided, such as name, address, email address, including payment information or online identifiers, as well as browsing behaviour.

What Information Do We Collect?

Usage Data

Each time you visit to our web pages, even if it is for informational purposes only, i.e., whenever you visit our web pages without logging in or registering an account, or knowingly transmit information to us (for example, when registering for a newsletter), we collect the following data, which are transmitted by your browser to enable you to visit our web pages (usage data):

• IP address
• Date and time of request
• Duration of website visit
• Time difference to Greenwich Mean Time (GMT)
• Content of the request (exact website)
• Access status/http status code
• Data volume transferred in each case
• Website where the request comes from
• Browser, language of browser, browser software version
• Operating system
• Information about any transactions carried out between you and us on or in relation to this website, including information relating to any purchases you make of our goods or services
• Information that you provide to us for the purpose of registering with us and/or subscribing to our website services and/or email notifications;

Cookies

Cookies are small text files (alphanumeric identifiers) that are stored on your terminal when you visit a webpage. The information stored is sent back to the respective servers during a repeat visit. We use Cookies to store certain information about your visit to our website on your computer. All web browsers use Cookies to help make browsing faster and more reliable. We use first-party cookies and third-party cookies, which may either be session cookies or temporary cookies.

Once the browser session has ended, session cookies are automatically deleted from your hard drive. These cookies store a so-called session ID to assign various requests from your browser to a common session. We use this type of cookie for the shopping cart feature as well as for the user and licence data. Using such cookies is a technical prerequisite for assigning all activities during multiple webpage visits to your account.

Temporary cookies are automatically deleted after a specified period of time, or after 36 months maximum. The feedback given by cookies to the servers concerned in various browser sessions enables us to recognize repeat visitors to our website or to maintain the language settings selected for multiple website visits.

The processing of data associated with the setting of the cookies required is based on our legitimate interest in providing the respective service requested (Art. 6 para. 1 lit. f) GDPR).

Third-party cookies are set by servers other than our servers, i.e., the website you visit. However, browsers do not render first-party cookies accessible across domains. When visiting our web pages or online shop, third-party cookies are used by some third party companies. Further details are provided below in this Privacy Policy. By using such cookies, also known as "tracking cookies", visits to various web pages can be assigned to a specific person. It is thus possible to get a good idea of the interests of this particular person and adapt the web pages accordingly (personalization, e.g., by providing customised advertisements).

We only set such third-party tracking cookies, provided you have given us your consent via our cookie settings (Art. 6 para. 1 lit. a) GDPR).

Furthermore, you may also configure your browser in the browser settings in such a way to object to the use of specific types of cookies or to block them from the outset. You may visit our web pages if you have blocked the setting of cookies or have not consented to them. However, we would like to point out that in this case you may not use our web pages to the full extent and may in particular not do any shopping by virtual shopping cart for technical reasons (see above).

First Party Cookies

Google Analytics - We use Google Analytics to help us measure traffic and activity on our site. The information they show includes location, operating system and browser but it does not tie that information to any individual user. Rather, Google Analytics displays trends and overviews.

Google Analytics collects first-party cookies, data related to the device/browser, IP address and on-site/app activities to measure and report statistics about user interactions on the websites and/or apps that use Google Analytics.

As we have enabled the gtag.js collection method, we store data as a pseudonymous or random client identifier. Therefore, if you decide to set a cookie, the information stored in the local first-party cookie is reduced to a random identifier (e.g., 12345.67890). By using Analytics we adhere to their Terms of Service.

Paypal & Stripe - We use Paypal and Stripe to process payments on our behalf. Loot Audio does not store your credit card and payment details on our server. The website retains details of your purchases and purchased products in your account, but no sensitive details relating to your payment methods are stored or handled by. By using Paypal and Stripe we adhere to their Terms of Service (Paypal and Stripe).

Third Party Cookies

We use third party cookies to retarget and remarket to people that have previously visited our site. Retargeting is a particular kind of online targeting enabling providers to mark users accessing an online offer by means of the retargeting feature. This feature is used to present interest-based advertisements on websites that are part of the advertising network concerned. To this effect, your browser stores cookies (see above) enabling providers to recognize visitors to websites belonging to the same advertising network. This means that based on your browsing history, you are shown ads for products that you were interested in when visiting other websites before which use the remarketing feature of the provider concerned.

We only set such third-party retargeting cookies if you have given your consent in our cookie settings (Art. 6 para. 1 lit. a) GDPR).

Gleam

We use Gleam as a platform to run competitions and giveaways. Gleam does not collect retain or share end user information including IP addresses, unique user identifiers, or personally identifiable information gathered on sites or apps not owned by Gleam, except for the limited purpose of determining conversion rates & detecting fraud, in which case all personally identifiable information remains anonymous until you explicitly consent by entering a campaign.

Google Ads

We use Google Ads to reach customers across the Google network. Google uses cookies to present relevant advertisements. To this end, Google assigns a pseudonymous identification number (ID) to your browser. This number is used to check which advertisements were presented on your browser and which ads you called up. The Google Ads cookies enable Google and its partner websites to present advertisements based on your previous visits to our web pages or those of others. No personal data are stored in the cookies. The cookies set may occasionally contain an additional anonymized identifier to track your interaction with a specific campaign. The information generated by the cookies is transmitted by Google to a server in the US and stored there. The data collected and stored are anonymized and merely evaluated for statistical purposes. By using Google Ads, we adhere to their terms and conditions. 

Google Ads Remarketing 

We use the remarketing or "Similar Target Groups" feature of Google Ads. This feature analyses the browsing behaviour and interests of all website visitors. Google uses cookies for analysing web page usage which interest-based advertisements are based on. The cookies serve to record visits to our web pages and anonymized data on the usage of our webpages. No personal data is stored. If another website that is part of the Google display network (such as YouTube) is subsequently visited, advertisements are shown which are very likely to reflect previously visited product and information pages. 

The remarketing feature of Google can generally be blocked. The relevant settings can be made here.

Further information on Google Remarketing and the relevant privacy policy is available here.

Alternatively, the use of cookies in interest-based advertising can generally be disabled via the network advertising initiative. Relevant instructions are available here.

After you place an order we need to store your email address, purchased products list, amount spent and your Country. We do this so we can save your order history in your account so you can always re-download your purchases in the future. We also do this to comply with EU Laws. We are a VAT registered company and, as such, we are legally obligated to store your Country for VATMOSS purposes.

Meta

We use the Meta pixel for acquisition tracking across the Meta group of applications (Facebook, Instagram, Whatsapp). This allows for our advertising to be shown in a targeted manner on these sites to people visiting our webpages who also have a Facebook account. To this effect, Facebook Pixel provides a direct connection to Facebook servers whilst the usage data are transmitted to Facebook for analysis and marketing purposes. If you have a Facebook account, such data can be assigned to you. Your activities may be tracked by Facebook over several pages. The processing of personal data is the sole responsibility of Facebook and beyond our control. Facebook provides further information on the collection and use of data here.

YouTube 

We embed YouTube videos on our webpages. When you watch a YouTube video embedded on our webpages, a connection to youtube.com is established. This connection is required to display the respective video on our webpages in your browser. Google is responsible for the processing of data and the setting of cookies by YouTube. Such processing is beyond our control. It should be noted that YouTube records and processes at least the IP address of your terminal, the date and time at which you watched the video, and the webpage you visited. Furthermore, a connection to Google's DoubleClick advertising network is established. However, as stated previously, we only collect anonymised data from these streams. Google provides further information on Google Ads as well as on opt-out options here as well as here.

If you are logged into YouTube when accessing our website, YouTube assigns the connection information to your YouTube account. If you wish to prevent this, you have to either log out of YouTube before visiting our web pages or make the relevant settings in your YouTube account.

Third Party Providers

We provide links to third-party providers and to our website on Facebook, Twitter, Instagram, and YouTube. When clicking on the relevant icon (such as the Facebook button) at the bottom of our website you will be redirected accordingly. Loot Audio is not responsible for the ensuing processing of data by third-party providers. The companies responsible provide information on data processing in their respective privacy policies.